What to Put in Your Autoresponders

By Dr Kevin Nunley

Mel writes this morning ?I?ve got autoresponders and no idea what to put in them, what to put in the subject lines, what to put in the body.?

Don?t feel alone Mel. Just about everybody with autoresponders wonders the same thing. So much so that most businesses never get around to using the responders that come with their web hosting package. What a mistake! Autoresponders are at the very heart of what the Net does best ? keeping people automatically updated until they are ready to buy.

Here are some ideas:
* Start by thanking the person for requesting the information at your site ? or wherever they were when they gave you their email address. This immediately separates your message from spam.

* Fill your autoresponders with sales letters, product/service updates, news about new releases, your observations, or links to other sites and information you think customers and prospects will be interested in.

* 3 messages will work just fine. 7 is the standard, but for no really good reason. 10, 15, 20 spaced out over time can do a phenomenal job of keeping customers and prospects informed and interested until they buy.

For years I wrote autoresponder messages to be 300 words or about one page in Word. In recent years messages have gotten shorter ? a few paragraphs to 200 words.

Your subject line should be 3 or 4 words that sum up your message. The first message might have ?Thanks for requesting information from MySite.com.? The next could be ?Why the Gizmo 3000 saves 25%? and the next ?Why people love the Gizmo 3000.?

Have the first message go out immediately. Have the next 3 go out one each day while the prospect is still hot. Have the rest space out every few days, then one a week, one every two weeks, then one per month for several months.

Views differ on how often messages should be delivered to prospects. I have a feeling a lot of it depends on what kind of customers you have and how much email intensity they?re used to. Some Internet Marketers send out several messages per day while others will hit you with a message per day for a few days, take a break, then go back to frequent messages.

It takes some customers months or years before they?re finally ready to buy. I can?t tell you how many times I?ve received an order from a first time customer who says ?I?ve been getting your emails for 10 years.?

Many business opportunities come with sales letters you can use. You can also borrow articles from article directories. Customers don?t care that you did not write the article. You get credit for being the smart person who found the information.

Get more of Kevin Nunley?s free marketing tips at http://DrNunley.com. And see his super cheap marketing services, like $5 ads and $40 sizzling sales letters, custom written for you at http://www.CheapWriting.com.

Source: http://ninjaseomethods.com/what-to-put-in-your-autoresponders/

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