A Guide To Increasing Sales With Online Marketing | Online ...

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Is your business taking advantage of the internet by marketing its products or services online? If not, it?s missing out on an enormous amount of potential sales or new clients. That?s not to say, however, that marketing a business online is easy. There are a number of different techniques that your business can use to increase sales or clients and avoid wasting money. We?ll be covering five online marketing tips that your business can take advantage of immediately.

First, make sure your website or landing page is focused on your product or service and how it can help the visitor. It?s been proven that people tend to quickly leave a website and move on to the next. So you?ll need to grab their attention immediately. A basic overview of your business is nice, but it?s most likely not going to draw them in. Your landing page should clearly describe how your product or service can help them. Keep distractions to a minimum. Too much text or too many images can draw the attention away from your offer. Offering a coupon or discount on your landing page is a great way to grab their attention.

Second, your website should be mobile friendly. Smartphones are becoming incredibly popular with more and more people using them as their primary internet device. You can take advantage of this by offering a mobile version of your website or keeping its design clean and uncluttered. Many business don?t offer a mobile version of their website, and doing so a great way to stand out from the crowd.

Third, become active on social media websites. You?ve probably seen the larger companies take advantage of social media sites such as Twitter and Facebook. These types of sites can be a gold-mine if used correctly. You can offer special discounts, coupon codes, prizes, etcetera, to your social media followers. Sending out a tweet to 10,000 twitter followers with a secret coupon code or discount can drive an incredible amount of sales or new clients.

Fourth, turn your visitors into potential long-term customers by creating an email marketing list. Create an opt-in form on your landing page and give them an incentive to enter their name and email address. This can be, again, a discount, coupon, etcetera. Email marketing is similar to social media marketing, though it?s a bit more personal. You can keep your subscribers interested by sending out a helpful newsletter on a weekly basis while informing them of your products or services.

Fifth, get local. Ranking your business in the search engines can seem like a daunting task. But most major search engines display local results when someone is searching for a local product or service. For example, searching for ?best dentist in Portland? will display a number of dentists in the Portland area. Having your business display when someone searches locally can lead to a number of new clients or sales. You may need to hire a professional for this tip, but it?s usually worth the cost if they can provide results.

If your business isn?t online you?re losing out on an enormous amount of potential sales or clients. We?ve covered five tips that should help improve your overall visibility and increase your income.

Before launching yourself into Online marketing, do a little research so as to implement effectivly. You may have also conducted public relations and marketing before, and this could be carried across to online.

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